Transformation and Social Marketing Past Examination Question Paper – June/July 2017
This Past Paper examination was examined by the Kenya National Examination Council (KNEC) and it applies to the following courses:
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Diploma in Social Work and Community Development – Module III
Note: To easily navigate through the KNEC Past Examination Paper Pdf below, Mobile phone users are advised to use Mozilla or Chrome browsers
THE KENYA NATIONAL EXAMINATIONS COUNCIL
DIPLOMA IN SOCIAL WORK AND COMMUNITY DEVELOPMENT
MODULE III
(COMMUNITY DEVELOPMENT OPTION)
TRANSFORMATION AND SOCIAL MARKETING
3 hours
SECTION A: GENDER DEVELOPMENT
Answer at least TWO questions from this section.
1. (a) One of the central concerns of the social development is change, social change. Explain five causes of (10 marks)
(b) Describe five characteristics of social change. (10 marks)
2. (a) Explain five positive effects of population growth. (10 marks)
(b) i) Explain the meaning of the term ‘culture’. (2 marks)
(ii) Explain four roles of culture in social change. (8 marks)
3. (a) (i) Explain the meaning of the term ‘globalization’. (2 marks)
(ii) Highlight five positive impacts of globalization. (10 marks)
(b) Throughout history, technological innovations have helped humankind improve standards of living. Explain four main limitations of technological progress. (8 marks)
(a) Describe five stages of the adoption process of innovation. (10 marks)
(b) Explain five impacts of urbanization on social change and modernization. (10 marks)
SECTION B: SOCIAL MARKETING
Answer at least TWO questions from this section.
5. (a) Explain six benefits of social media marketing.
(b) Describe four basic methods of social marketing research.
6. (a) (i) Explain the meaning of the term ‘market segmentation’.
(ii) Describe four types of segmentation of a consumer market
(b) Describe the following elements of the marketing mix strategy for a screening campaign for breast cancer in older women:
(i) Partnership;
(ii) Price;
(iii) Place;
(iv) Promotion;
(v) Policy. (10 marks)
7. a) Explain six reasons that would compel a company to export commodities. (12 marks)
b) Outline four factors an organization should consider before penetration into a foreign market. (8 marks)
8. a) Explain five reasons the print media would be considered for marketing a social product. (10 marks)
b) Highlight five disadvantages of a distribution channel. (10 marks)
