SPONSORED: Would you like to buy and Download these notes in pdf form for offline viewing and Printing? Click here These are detailed and summarized in accordance to the KNEC syllabus. The notes have been prepared by several lecturers with over 10 years experience. They cover the whole syllabus and therefore very reliable. Any trainer
Retailing and wholesaling – Principles of Marketing
Retailing and wholesaling Retailing includes all the activities involved in selling goods or services directly to final consumer for their personal, non-business use. Retailers are businesses whose sales come primarily from retailing. Retailing connects brands to consumers in the final steps (“last mile” of buying process). Shopper marketing means using in-store promotions and advertising to
Marketing channels – Principles of Marketing
Marketing channels In order to produce a product, relationships with others in the supply chain are necessary. The term demand chain might be better, because it suggests a sense-and-respond view of the market. A value delivery network is composed of the company, suppliers, distributors and ultimately the customers, who partner with each other to improve
What is Supply Chain Management?
What is Supply Chain Management? Supply is providing goods and services to the final users when these are required and afforded by them with an acceptable quality, competitive price, at an accessible location. To achieve these objectives of supplying, the businesses have to perform several interconnected steps in a particular order. All these interrelated operations
Company Law KNEC Diploma notes
Fundamentals of Tourism notes KNEC
SPONSORED: Would you like to buy and Download these notes in pdf form for offline viewing and Printing? Click here SPONSORED: Would you like to buy and Download these notes in pdf form for offline viewing and Printing? Click here TOPIC Introduction to Tourism Definition of terms Typology of travellers Types of tourists Classification of
KNEC Diploma course and unit codes
Diploma in business management Course code: 2906 Module I 102- Financial accounting 103- Information communication technology paper 104- Communication skills 105- Economics 106- Business law 108- Entrepreneurship – business plan Module II 201- Office administration and management 202- Marketing management 203- Supply and transport management 204- Quantitative techniques 205- Commercial and administrative law 206- Cost